Privacy Policy

1. Introduction

Welcome to Nutrified. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

2. Data Controller

Mineo Minerals Limited is the controller and responsible for your personal data (collectively referred to as "Nutrified", "we", "us" or "our" in this privacy policy).

3. Data Protection Officer

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below:

4. Information We Collect

We collect, use and are responsible for certain personal information about you. When you create an account or make a purchase, we collect:

• Your name
• Your email address
• Your shipping and billing address
• Your phone number
• Payment information (processed securely by our payment providers)
• Order history and preferences

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our website. When you first visit our site, you will be asked to consent to the use of marketing cookies.

Essential Cookies

These cookies are necessary for the website to function and cannot be switched off. They include:

• Session cookies for shopping cart functionality
• Authentication cookies when you log in
• Cookie consent preferences

Marketing Cookies (Consent Required)

If you consent to marketing cookies, we use the following:

• Meta Pixel (Facebook Pixel): We use Meta Pixel to measure the effectiveness of our advertising, understand how you use our website, and show you relevant ads on Facebook and Instagram. This technology collects information about your browsing behavior, pages visited, and actions taken on our site. This data is shared with Meta Platforms, Inc. For more information, see Meta's Data Policy at facebook.com/privacy/policy.
• Analytics cookies: We use Umami Analytics (privacy-focused) and PostHog to understand how visitors interact with our website, which helps us improve our services.

Managing Your Cookie Preferences

You can manage your cookie preferences at any time:

• When you first visit, use the cookie consent banner to accept or reject marketing cookies
• Clear your browser cookies to reset your preferences and see the consent banner again
• Use your browser settings to block or delete cookies
• For Meta Pixel specifically, you can opt out through your Facebook Ad Settings

6. How We Use Your Information

We use the personal information you provide for the following purposes:

• To process and fulfill your orders
• To communicate with you about your orders and account
• To send you marketing communications (with your consent)
• To improve our website and services
• To respond to your inquiries and provide customer support
• To comply with legal obligations
• To measure advertising effectiveness (with your consent)

7. Legal Basis for Processing

Under GDPR, we must have a legal basis for processing your personal data. We process your personal data based on:

• Contract: Processing necessary to fulfill our contract with you (e.g., processing orders, delivering products).
• Consent: For marketing communications and marketing cookies/tracking. You can withdraw your consent at any time.
• Legitimate interests: To improve our services, prevent fraud, and provide customer support.
• Legal obligation: To comply with applicable laws and regulations.

8. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for:

• Account information: Until you delete your account
• Order history: 7 years for tax and legal compliance
• Marketing preferences: Until you unsubscribe
• Cookie consent preferences: 1 year

9. Your Rights

Under GDPR, you have the following rights regarding your personal data:

• Right to access: You can request a copy of your personal data
• Right to rectification: You can request correction of inaccurate data
• Right to erasure: You can request deletion of your personal data
• Right to restriction: You can request restriction of processing
• Right to portability: You can request transfer of your data
• Right to object: You can object to processing of your personal data
• Right to withdraw consent: You can withdraw consent at any time

To exercise any of these rights, please contact our DPO at [email protected]

10. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We limit access to your personal data to those employees who have a business need to know.

11. International Transfers

Your data is primarily stored within the European Economic Area (EEA). However, some of our third-party service providers (such as Meta for advertising) may transfer data outside the EEA. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

12. Third-Party Services

We use the following third-party services that may process your data:

• Meta Platforms (Facebook/Instagram): For advertising and conversion tracking (with consent)
• Stripe/Payment Providers: For secure payment processing
• Umami Analytics: For privacy-focused website analytics
• PostHog: For product analytics and user experience improvements
• Shipping providers: To deliver your orders

All third-party processors are required to protect your data in accordance with GDPR requirements.

13. Complaints

If you have any concerns about our use of your personal information, you can make a complaint to us at [email protected]. You also have the right to complain to the Cyprus Data Protection Commissioner:

14. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date.

15. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact: