The Details
When: September 12–14, 2025
Where: EXPO-Łódź (al. Politechniki 4)
Our Return to Łódź
After eight months of refining everything, we returned to Pet Expo ready to show—not just tell—what pure wellness looks like. Our redesigned booth became a hub of genuine conversation, fresh coffee, and those "aha!" moments when pet parents finally understand what their companions actually need.
The hands-on education area proved that complex science becomes simple when you show it right. Watch someone trace how zeolite captures toxins, or see their face light up when they realize our "single ingredient" claim means exactly that—one ingredient, nothing else.
The Łapa Szczęścia Magic
Everyone who stopped by grabbed our limited-edition pins (already spotted on bags across Poland!). Lucky visitors left with Pure Goodness starter packs—and yes, we saw those Instagram stories of happy pets trying them for the first time.
Our Ampawssadors® brought their usual energy—wagging tails, excited barks, and real stories about calmer tummies and peaceful evenings. Nothing sells authenticity like a relaxed rescue dog demonstrating what "Healthy Minds" actually means.
Workshops
For Pet Parents: Zeolite Demystified
Dr. Flis broke down digestive wellness into bite-sized understanding. No chemistry degree required—just clear explanations of when Pure Goodness: For Happy Tummies makes sense and when it doesn't. Parents left knowing exactly what to watch for and why natural activated zeolite works.
For Retailers: Selling Made Simple
"How to explain zeolite in 30 seconds" became the workshop's unofficial tagline. Retail representatives practiced real customer scenarios, received shelf-talker templates that actually work, and discovered that honesty sells better than any marketing script.
What Resonated Most
Three days of conversations crystallized what matters:
- Simpler claims on packaging that work at shelf-level
- More in-store education tools for confident selling
- Continued support for partners embracing single-ingredient wellness
We're already developing quick-scan QR resources, 15-second explanation videos, and sample programs that let pets (and parents) experience the difference.
The Energy Continues
Beyond new partnerships and product ideas, we left Łódź with renewed conviction: clarity is our superpower. When you strip away the unnecessary—in ingredients and explanations—what remains is trust.
Thank you to everyone who visited, questioned, suggested, and shared. This is how we build better wellness together.
We already look forward to and invite you to join us in Bydgoszcz 25.09.26 - 27.09.26 at booth A8.
Watch the full recap: YouTube